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eigenplus Youtube

We scaled the eigenplus YouTube channel from just 300 subscribers to over 100K in under 3 months — establishing it as a leading voice in the core engineering space through sharp content strategy and intentional visual design. At peak performance, the channel was pulling in over 6 million views in a single day, driven entirely by organic reach.

eigenplus Youtube header

Challenges & Objectives

/ Project Overview

This wasn’t about simply uploading videos — it was about building a brand with visual authority. We created a full content pipeline centered around animated explainers and short-form educational videos, blending clarity, pace, and aesthetics. Everything from scripting and animation to publishing and performance tracking, was handled entirely in-house.

/ Challenges

With only 300 subscribers and low initial reach, we had to create momentum from zero. The challenge was to craft a content style that felt premium yet understandable, scalable with a lean team, and optimized for performance within YouTube’s fast-moving ecosystem.

/ Objectives
  • Build a recognizable educational brand for core engineers on YouTube
  • Create a scalable, visually distinct content format
  • Drive organic subscriber growth and improve retention
  • Deliver high-value content consistently with a lean team
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Creative
Process

This wasn’t about chasing trends — it was about setting a visual benchmark for educational content. We built a custom style language: animated flowcharts, bold transitions, and clean layouts that made complex structural concepts feel effortless to grasp. Every second was designed with intent — clear, punchy, and built to hold attention. Each video was treated like a prototype. Viewer drop-offs, replays, engagement — all fed back into the next iteration. Over time, this loop shaped a content engine that didn’t just perform — it defined the channel’s identity.

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